johnfitzgeralddesign


Going for gold
December 26, 2007, 11:31 pm
Filed under: Grr, design, work

Right now I’m working with a client to fine-tune their yellow/orange-coloured logo. We’ve got something we’re happy with on screen, but achieving it on print is quite a bit trickier.
Most of the usual tricks- matching to swatches, speccing a Pantone ink, etc work well for volume printing but are an unlikely prospect with a small local printer.
Also, the yellow/orange shade is a tough one to get right in print.We’ll see which of my range of options work out- we may have to be realistic and choose a shade which is more ‘flexible’.


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